Returning to My Truth: What Chris Do Taught Me About Branding, AI, and the Human Work

Returning to My Truth: What Chris Do Taught Me About Branding, AI, and the Human Work

Nisha Parekh

Speak Your Truth Series

A Slow Return to Meaning — What the Chris Do Event Awakened in Me

I’ve been grappling with quite a bit lately.

Questions like: How much capacity do I really have right now? How many projects should I actually be planning? How do I shift my workflow and tighten my processes? Have my goals changed?

For a long time, I carried a quiet but relentless belief that I wasn’t enough. Even after years of self-work, I realized I was still shrinking—holding onto perfectionism, over-functioning, and fear of being too much.

There was a stretch of time where everything felt stuck—like wading through tar. Messy breakdowns. Total inertia. And then… I stopped. I surrendered. I created space to actually hear myself again.

The Message That Found Me

There weren’t fireworks or creative breakthroughs—just stillness. But in that stillness, something important unfolded. I started noticing how the universe was speaking to me.

And what I kept hearing was: Speak your truth.

At first, I thought I already was. But honestly? Not fully. Getting to your truth isn’t one big decision—it’s a series of steps. A peeling back. A quiet returning.

Over time, we build layers shaped by fear, identity, expectations, and protection. Speaking your truth means unlearning those patterns and allowing yourself to be seen without the performance.

“If I didn’t keep softening into who I really am, I’d stay stuck—blocking the next step I was craving.”

A Quiet Sustainability Awakening

It also made me look at my work with honesty—especially sustainability. I’ve been learning, unlearning, and trying to choose fabrics and production approaches that honour both the craft and the planet. I’m still new to the sustainability world, still figuring out what’s ethical, accessible, and aligned… but I’m committed to doing better, step by step.

I don’t have all the answers yet. But I’m trying—intentionally, consistently, imperfectly.

Cue the Chris Do Event: A Shift I Didn’t Expect

The moment we walked in, I felt the shift. It wasn’t some big-stage performance — it was intimate. Chris was right there, grounded, present, inviting dialogue.

Early on, he said something that stayed with me:

“You can learn the frameworks online. What we need is the human work. The identity work.”

It cracked something open.

Yes, he spoke about AI — how to use it well, how not to get swallowed by it. But underneath all of that was a deeper call:

Know who you are.

He said:

“If you skip the inner work, your brand will always feel hollow.”

And that landed deep. Because so much of what I’ve built — the storytelling, the clothes, the emotional honesty — has come from inner work. But somewhere along the way, I’d forgotten how powerful that foundation really was.

Then another reminder:

“Let AI assist. Let it free you from the repetitive stuff. But don’t let it define your voice.”

The Tension I’ve Been Holding

I’ve used tools like ChatGPT, and I’ve often wondered if they were making me sound too polished—too safe. What Chris made clear was this:

If you’ve done the work to know who you are, you don’t need to fear being replaced or reshaped. Your voice will still cut through.

AI can support the craft. But it cannot be your soul.

If you’ve taken the long road — learned your process, made the mistakes, stitched your identity into your work — then you can trust yourself to lead.

What I Took Away Most

You don’t need to be perfect. You don’t need to wait. Just show up — with your truth, your heart, your voice.

That’s what resonates. That’s what connects. That’s what people remember.

About the Speak Your Truth Series

The Speak Your Truth series is an ongoing collection of reflections, art, and stories from the NPFD studio — where fashion, lineage, and healing intersect. Whether wearable or written, each piece is rooted in remembrance, reclamation, and the belief that our stories hold power.

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